The #1 Thing Missing From Email Marketing: Effective Call To Action

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Modern marketing relies heavily on marketing automation and email marketing to target and prospect thousands of people. Marketing tactics and strategy over the years have evolved significantly. Back in the day, marketers relied on traditional advertising, like newspaper ads, billboards and commercials. Although some of these traditional strategies still work, they are more costly and… Read More

The Best Adjustments Your Business Can Make This Year

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As published on ShellyPalmer.com The post-holiday months see many Americans promise themselves smaller waistlines, bigger bank accounts and more active treadmills. So whether personally you’ve decided to fall in love or cut down on your red meat intake, as a business there’s one “resolution” you can’t afford not to make: building your online presence. Go… Read More