Stop Cherry Picking Online Sources; It’s Bad for Business

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This isn’t your grandfather’s purchase funnel. The days of a linear customer buying journey—where a “single source of truth” (e.g., Yellow Pages ad or TV spot) led to a phone call and a closed sale—are gone, replaced by a nonlinear loop that lives online and is marked by mobility, user-generated content, two-way conversation and fragmentation…. Read More

Proof Local Listing Management Needs to Be Ongoing

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One of the most common questions our channel partners receive from local businesses in regards to local listings management is around why they need to renew if they have already updated all of their data. The answer is not intuitive, but it is straightforward. Major data providers like Infogroup, Neustar/Localeze, Acxiom and Factual contract with their… Read More

Has Your Business Moved? Avoid These Common Mistakes

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Moving your business is hard enough to begin with. Packing up inventory, doing leasehold improvements and spreading the word about your move can easily push your endurance to the brink. In the shuffle, many small business owners make a handful of mistakes that can severely hamper their business’ online visibility. In fact, most don’t even… Read More