Learn the product-led sales process a 2-person agency used to close 19 clients in 2 months. Sales Deck + Tutorial Videos included to show you exactly... Read More
FOUR YEARS AGO, I was sitting at my desk in the Vendasta marketing department—which, back then, consisted of myself, my CMO, and an overworked-yet-surprisingly-mellow designer—when our CEO, Brendan King, whirled into the room and declared,...
If you’re finding that your conversion funnel is full of holes, it’s probably because your sales and marketing teams are poorly aligned. It’s important to remember that sales and marketing are not separate divisions, but one team chasing the same...
Collecting and qualifying leads for your business is easy with the right email funnel strategy. So how do you create the perfect email funnel to crunch leads and drive new deals? Here's your in-depth how-to with content offers, nurture strategies,... Read More
Marketing agencies can learn a lot from the viral appearance of halfpipe athlete Elizabeth Swaney at the 2018 PyeongChang Winter Olympics. A one-trick strategy may get you business, but you need more than a mediocre performance to win loyal fans and... Read More
Every agency, media company, broadcast station, and reseller faces a growing list of challenges that keeps them from selling products and services to local businesses successfully. One of the chief problems is the high cost of acquiring new...
Are your landing pages conversion machines, or bounce-rate rockets? No matter how valuable your content offer, or how well-crafted your ad copy is, it's your landing page that sits between you and new leads. That means that if your landing pages...
I’m sure you’ve all heard of the sales pipeline—I mean it’s the spine of sales leads management—but if you haven’t, here’s the basic rundown. A sales lead is a sales prospect, or in TechTarget’s terms, an “individual or organization that expresses...
Ever wonder how to generate leads online? Leads are the cornerstone of sales and marketing. Unfortunately, finding them can be like a game of “where’s Waldo,” where instead of minor disappointment, failing can result in waving bye-bye to your B2B...
If you want to reach your target markets with compelling, hyper-focused ads that amplify your lead gen efforts and increase your sales, then I have two words for you—buyer persona. Here’s the what, why, how (and who) of building your business’...
You know you have to be advertising on Facebook. You know how to create an ad. You know how to get clicks. Now I’m going to show you how to generate daily leads. Better yet, I’m going to give you a step-by-step formula to get instant presentations...
Sales revenue projections are vital for any business. Revenue projections are the thermometer of how you run your company, and the difference between an accurate and inaccurate projection is the difference between your company thriving and going...