How to Resell Local SEO Products and Services and Increase Revenue

Organizations that currently sell white-label cloud-based solutions should also resell local SEO. Most small businesses don’t have the knowledge or resources to manage their local SEO, however, they recognize it’s an important part of successfully operating a small business in the 21st century. 

Tudor Stanescu, SEO Manager at Vendasta recommends having a framework for auditing a website to show a client their whole situation and where an SEO reseller can help.

“I would look for things like websites and speed performance. I would look for things like keyword optimization. Are they using keywords in the right places? Do they have keywords in titles and title tags, meta descriptions, and web copy? Do they use any sort of strategic internal linking that's contextual within the body of text in the landing pages? Is the navigation functioning without the need for JavaScript? If you're able to point out these SEO shortcomings, it would really help you sell SEO.”
Tudor Stanescu

SEO Manager, Vendasta

Resell local SEO to increase revenue 

Increase revenue by adding local SEO products and services to current offerings. Gain new clients with local SEO as a new offering, and simultaneously increase sales volume to existing clients who were seeking local SEO services elsewhere. This would be considered increasing the average “basket size” or number of items sold. For example, if online reputation management products and services are already provided, combine them with local SEO products and services such as listing claims.

There are hundreds of SEO tools. There are tools for automating SEO activities like identifying keyword opportunities for websites or assessing website traffic potential based on industry. There are analytics tools, link-building tools, keyword research tools, and local SEO tools available. The right combination of carefully selected tools can optimize selling potential and contribute to an increase in revenue.

Best services to provide

On-page local SEO services: This generally includes local keyword research, metadata including title tags,  meta descriptions, and site speed. Internal linking (page-to-page linking all within one website), mobile responsiveness, and page content are also important things to include and manage for clients.

Citation management: Also known as listings management, this can be a basic offer to claim the “Big 4,” which includes Google My Business, Bing Places for Business, Yelp, and Yellow Pages. Additional citations can be included for a set price per citation.

Custom reporting: Local SEO reports that track rankings, keywords, website visits, and sessions (time spent on a page) are a good place to start. These reports should be a part of regular communication with clients. Another use of these reports is to run them on potential client’s online presence. This is a tool that can provide proof that potential clients should be investing in their local SEO.

Review management: Offer tracking services for review activity so clients never miss seeing another posted review. The Vendasta Reputation Management dashboard offers an executive report that collects reviews from all connected citations. This tool simplifies review management by compiling all reviews in one place, mentions of your client’s business, and competitions reviews.

Reputation Management Vendasta dashboard

Image source

The best way to increase the average basket size of products sold is to package products and services that perform best together. This can include both local SEO and online reputation management products.

About the Author

Emily is a Content Marketing Specialist at Vendasta. Over her career, Emily has worked as a Marketing Strategist, freelanced as a Social Media manager, and enjoyed working events for local and national not-for-profit agencies. When she's not researching her next blog topics you can bet she's challenging a friend to a card game or planning a hike in the wilderness.

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