The recent IBM 2013 Holiday Benchmark Report gives a strong indication of how important mobile has become. Here are some highlights of the report:
Growth of Mobile
- Traffic from mobile phones this Black Friday was 34% higher than it was last year, accounting for nearly 40% of all online traffic
- Sales from mobile also grew 43% over last year, accounting for nearly 22% of all online sales
Smartphones vs. Tablets
People on tablets bought twice as much stuff as those on smartphones despite accounting for only half the traffic. On average, each tablet user spent $132.75 whereas smartphone users spent $115.63.
The report has tons of additional insights into shopping habits of people during Black Friday.
Key Takeaway for Marketing Agencies
Get your clients on mobile. Mobile is eating away at desktop’s share in everything from shopping to reading brand emails. But don’t worry: getting your clients on mobile is easy and cost-effective.