Mobile-Friendly Means Search Friendly: Google’s New Algorithm, the Gap and the Opportunity

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Do you often find yourself cursing your fat fingers while trying to tap a tiny button on your phone screen? More likely than cursing your fingers, though, you’ve probably found yourself annoyed at companies for not optimizing their website. Google’s heard your piercing cries for help and is elevating the importance of having a mobile-friendly page in their search algorithm.

More than two years ago, time spent on the internet via a mobile device surpassed desktop usage for the first time.

comScore global users mobile

This trend is continuing at a rampant pace, so it should come as no surprise that Google is placing a higher value on mobile-friendly search results. On their company page, Google has a list of 10 things they know to be true. First on that list is “focus on the user and all else will follow.” Creating a better user experience on mobile is now a top priority.

Mobile-Friendliness Search Changes Bigger Than Panda and Penguin

We told you before, but this change is so big, so digital-life-altering, we want to mention it again. As of April 21, Google will be increasing the importance of mobile-friendliness as a ranking factor in their search algorithm.

Google’s Zineb Ait Bahajji has said that this change is bigger than Panda — the algorithm that deprecates low quality sites — and Penguin — the algorithm update that decreases search ranking of websites that violate Google’s Webmaster Guidelines and use poor SEO techniques. These algorithm changes, that came out in April of 2011 and 2012 respectively, had a huge impact on the search ranking landscape, which is why Bahajji’s statement makes it essential for businesses to catch up.

According to Google,

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

You can run websites through Google’s mobile-friendly test page to see if they are already mobile-responsive.

Mobile is Permission to Play

Businesses need a mobile-friendly website, that much is clear. In fact, after April 21, not having it will likely mean dramatically less online traffic, which converts to less paying customers. This is your chance to become the critical, missing piece of the puzzle to your local business clients. Of course, we can help.

We’ll let you capture huge chunks of market share with a freemium offering, Presence Builder. Our platform now allows you to provide mobile sites to all of your customers with no per unit cost to you. Get your foot in the door by offering businesses this essential service for free, then let them come to you as other needs arise, like online reputation management, digital marketing and review generation.

Our sites are mobile-friendly and show up in the search engine snippets.

mobile friendly screens

In the example above, both the first and third search results in Google direct to a Location Page made within our software. The second result is not mobile-friendly, and will likely be deprecated on April 21. With a few simple pieces of information, Presence Builder generates a simple Location Page for your customers. With a little bit of customizing, they can have beautiful sites with all the necessary information Google and other search engines seek out — location, phone number, hours of operation, social links.

Family health care snippet

Get Presence Builder into the hands of your local business clients so they don’t miss out when Google increases the significance of mobile-friendly pages. Build the best Location Page, or let them do it, at no cost. Help them while becoming their trusted advisor and service provider.

Nykea Marie Behiel

Nykea is the Director of Content at Vendasta, where she heads up our content marketing team and inbound marketing initiatives.