[infographic] 50 Stats You Need to Know About Online Reviews

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Your client’s company provides a service to their customers, and those customers communicate their experience to the world through an online medium, often online reviews. These reviews contribute to the digital portfolio of every business. Your local business clients need reviews. Aside from building customer trust and helping with SEO, Google’s markup of a company… Read More

2016 Marketing Automation Predictions

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2015 was deemed, The Year of Marketing Automation (MA). It really should come as no surprise though, as marketers are spending an upwards of 50% (Hubspot) of their time on creating content these days. With the ever-growing workload, marketers needed a way to scale, and they needed it fast—what better way to do that than to… Read More

INFOGRAPHIC: Online Reputation, Reviews and Social Media

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It is essential to help your clients manage their online reputation. We’ve analyzed data from over 300,000 local businesses to see what is happening in each industry, and figure out what you can do to help your clients. What is Online Reputation Management? Businesses have always had to manage their online reputation, the only things that… Read More

9 Ways to Get More Reviews

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At this point it shouldn’t come as a shock that companies need online reviews. Nearly all companies need to get more reviews. In fact, consumers now consider online search equally or more important than family and friends as an information source in the purchase process, with 88% of consumers trusting online reviews as much as personal… Read More

4 Digital Marketing Trends from 2015

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This last year was a big one. Here in Canada we ousted Prime Minister Stephen Harper—who served as our leader for nearly a decade—in a long federal election that almost paralleled the drama of the US primaries and saw the third place party soar to first. Donald Trump was given a megaphone. Caitlyn Jenner got… Read More

75 Marketing Automation Stats

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Marketing automation is a big topic these days. Using it can make your marketing processes more effective and efficient, and talking about it can definitely make you seem smarter. So to give you a be-all-end-all list about a super relevant topic, I’ve pulled together the industry’s most trusted stats (with sources) that you can bookmark… Read More

The Top 5 Email Marketing Predictions for 2016

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Email marketing is alive and well. Despite it often being viewed as an archaic digital medium, it remains an invaluable tool for digital marketers. Email marketing has evolved a lot over the last couple years (think about the content, design and timing), and it’s not slowing down. Here are five of our predictions of how… Read More

Marketing Automation is Not Automated

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What is marketing automation? Marketing automation is a type of software that empowers companies to manage, automate and measure their marketing efforts so they can become more efficient and generate revenue faster. It’s a multi-channel marketing approach that generates new opportunities and establishes nurturing customer relationships. Marketing automation is most commonly used for email marketing… Read More

Digital Solutions: Provide Full Access

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Local businesses have diverse needs that can shift at the drop of a hat, and if you want to be the one they trust, you need to shift gears as quickly as they do. It is essential to have a diverse offering of digital solutions that fit the needs of all your customers. Most business… Read More

3 Reasons Why Marketers Aren’t Satisfied with Marketing Automation

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Before we get down and dirty with all that is wrong with marketing automation, first, let’s quickly define what marketing automation is… What is Marketing Automation? Marketing automation is software that helps businesses streamline their marketing communications and management processes through automated tasks. Things like email marketing, customer segmentation and customer data management. When businesses… Read More