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Ideas on Tap: Newspapers to Networks – The Evolution of Marketing in a Digital Age

Reaching potential customers has always been an uphill battle for small business owners.

Whether you relied on print ads in your local paper, catchy jingles on your city’s radio station, or posters around the neighborhood, it’s never been easy to catch the eye of your target audience. Even though traditional media is falling on deaf ears more than ever, the new world of digital media isn’t easy to navigate either!

If you weren't able to join us in person, check out these 3 fantastic video presentations from our recent Ideas on Tap. You'll learn the good, the bad, and the ugly ways small businesses are adapting to the ever-evolving digital age.

This is Ideas on Tap! Let's begin...

The Good, the Bad and the REALLY Ugly with Micheline Gaudet!

Micheline joined the ranks at Vendasta in March of 2016 and has been working her way up ever since. As the Digital Agency Managing Editor, Micheline has her finger on the pulse of all the social content crafted by our fantastic Digital Agency Writing Team. This includes about 10,000 social posts, over 30 blogs, and a whole lot more!

When she isn’t searching new ways to take on the world of social media marketing, Micheline can be found fishing, sipping a beverage, and soaking up the sun in Saskatchewan’s endless summers.

Over the past few years, she’s seen some of the good, the bad, and the especially ugly social posts created by businesses around the world. Check out her presentation below, where she shares all these cringe-worthy moments with you!

From Newspapers to Networks with Bill O'Dell

From the University of Georgia to Vendasta, Bill O'Dell has gathered a lot of experience serving and marketing for clients across North America. After a time as an award-winning newspaper editor in North Dakota, Bill followed his wife and twins north of the border to Saskatoon close to 10 years ago. Once there, he delved back into the world of retail as a bookstore manager before joining Vendasta as a Digital Agent.

Bill has a lot of business experience to share! He'll discuss experiences marketing for all the following:

  • Multiple clients in newspapers
  • Marketing a bookstore
  • Business marketing as a Digital Agent and Web Developer


A Life in Newspaper with Heath Mulligan

We are thrilled to have Heath Mulligan, Owner of Planet S Magazine as a guest speaker at our Ideas on Tap!

Heath is a 32 year veteran of "traditional" media. He has worked as a radio host and a radio advertising consultant. Currently, Heath operates two city magazines in Saskatchewan where his work is primarily in sales and marketing. He is also a freelance television host.

Heath tells us he is the greatest curler in Saskatchewan history to never win anything big and that two of his offspring who are Vendasta employees are going to take care of him in his old age!

Check out Heath's presentation on traditional media's place in the modern digital age. Plus, his experience witnessing the transition to digital firsthand and much more!

About Ideas on Tap

Ideas On Tap is Saskatoon’s must-attend monthly event, Great speakers, food, drink, networking & learning.

Locals from the community come into our office and give a presentation. Anyone is welcome to give a talk, share some knowledge, pitch new business ideas or share passionate side projects.

Fun, engaging speakers with experience, innovative ideas, and helpful tips is what Ideas on Tap is all about. Come learn with us in person!

Get your free tickets to our next event.

Subscribe to Vendasta's YouTube channel and never miss another Idea on Tap episode!

About the Author

Patrick Liddy 'Kermit the Frog typewriter GIF's about digital marketing as a Content Strategist for Vendasta from his home in Portland, Maine. Prior to Vendasta, he earned his Master’s Degree in Public Policy & Management and was a Marketing Specialist at a digital marketing agency in Maine.

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