In the last week and a half there have been a couple exciting announcements from Google that we’d like to highlight. These are important for small and medium size business owners since they effect how their Google+ Local and Google+ business pages will function in the future.
Announcement 1: Verification is now available for Google+ Local pages
For business owners who have created local Google+ pages (with social features), they can finally become the verified business owner for that local Google+ page. As Jade W from Google noted, “this will combine the page you created in Google+ with the page in Google+ Local (formerly Places listing). Your business’ presence across Google Search, Google Maps, and Google+ will be unified. You’ll be able to manage this page from Google+ Pages admin.”
To verify your listing, just click the verify button beside your business name and follow the process. They’ll have to send you a postcard with a PIN code (which is still a hassle, especially for businesses who have already gone through the postcard rigmarole), but they say you should have it within a week.
Announcement 2: Rolling out vanity URLs
Google announced yesterday that they’ll be introducing vanity URLs to let users further customize their profile pages. So instead of copying and pasting long strings of gobbledygook (i.e., https://plus.google.com/108826867282696282157), users will get a short and sweet descriptive link to share around (i.e., https://plus.google.com/+hugoboss)
According to Mashable: “[Google] says the personalized addresses will be “available to people and pages worldwide,” but did not specify an exact date. ‘At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time, we plan to offer custom URLs to many more brands and individuals.'”
For more information about the rolling out of vanity URLs, visit this Mashable article.