Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention. In this webinar, George Leith, VP of Sales, explains how Vendasta’s software expertly navigates the complex world of reviews. Consider these review stats, and then tune into the video below.
- 70% of customers read reviews to ensure they are purchasing the right product or service
- 90% of US consumers say their purchasing decisions are affected by online reviews
- 82% of consumers consider user generated reviews important or extremely important.
George hosts a weekly sales webinar every Wednesday. Register here for tomorrow’s webinar on Brand Analytics.