Regina, SK, Sept 22, 2010 - DirectWest Corporation (DirectWest), a wholly-owned subsidiary of Saskatchewan Telecommunications Holding Corporation (SaskTel), announced it will be working with local Saskatoon software company VendAsta to launch Saskatchewan's first online group buying service - - this fall. offers consumers the opportunity to save 50-90% off local dining, entertainment, shopping, and more.

"We are very excited about this new offering," said Gord Farmer, DirectWest President & CEO. "For more than 50 years, DirectWest has been bringing buyers and sellers together by way of the SaskTel Phonebook, and now we've taken it a step further by helping buyers obtain incredible deals and helping sellers obtain volume sales. It's a win-win situation."

Brendan King, President and CEO of VendAsta adds, " was a great project to work on. The combination of DirectWest, a market leader with an established sales force and a large base of online traffic, and VendAsta, with a complete made-in-Saskatchewan software solution, means Saskatchewan people now have a great service they can turn to for big savings!"

With the strength of collective buying power, consumers receive incredible deals. In exchange, businesses receive volume sales. Local businesses in Regina and Saskatoon will offer an unbeatable deal every week and consumers can be notified of the deal by having deal alerts sent directly to their inbox or by visiting Consumers then can make their secure purchase and tell all of their friends about the deal via Facebook, Twitter, email, etc.

The deal is only activated if a minimum number of consumers make a purchase. Once the minimum number is reached, everyone receives notification and their payment will be processed. Consumers will receive a printable coupon and can take advantage of the deal. If the minimum number is not reached, the deal expires, no one receives the offer, and no money changes hands.

About DirectWest

DirectWest (, a wholly-owned subsidiary of SaskTel (, is the exclusive provider of the print, online, and mobile SaskTel Phonebooks. For over 50 years, DirectWest has been bringing buyers and sellers together with the most complete, used, and preferred phonebooks in Saskatchewan. Fueled by the success of the SaskTel Phonebook in print, and the power of the online phonebook at, DirectWest has recently launched their very own Blackberry app, iPhone app, desktop gadget for Windows, and desktop widget for Macs.

About VendAsta

VendAsta Technologies, Inc. ( is a Saskatoon-based company that builds white label software platforms for publishers. VendAsta's offerings include brandable platforms for reputation intelligence and group buying. The company was founded in January of 2008 and employs a team of 24 software professionals.