DirectWest and VendAsta Roll Out Mobile-Optimized Sites for Advertisers.

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September 29, 2011 – Saskatchewan mobile internet usage has exploded in recent years, changing the way we search for local businesses. To help advertisers reach these customers on the move, DirectWest Corporation, a wholly-owned subsidiary of Saskatchewan Telecommunications Holding Corporation (SaskTel), together with Saskatoon software developers VendAsta, are excited to announce the launch of Mobile Business Pages for Saskatchewan businesses.

Mobile Business Pages are specifically designed to display key business information on mobile devices, giving consumers the mobile-friendly content they’re looking for, and giving businesses the opportunity to target and reach mobile consumers. These smartphone-friendly “microsites” showcase business logos, email addresses, products and services, brands, menus, hours of operation, methods of payment, high definition videos, photos and online coupons.

“Changes in technology are impacting the way consumers and businesses connect,” said Georgina Syrgiannis, Vice-President of Corporate Marketing at DirectWest. “Whether they’re connecting through print, online or mobile, we’re constantly innovating to provide consumers with rich content and businesses with creative advertising solutions.”

With Google indicating that roughly one in seven web searches are now conducted from smartphones, the importance of mobile users is becoming ever more apparent. “People get frustrated trying to navigate sites that were designed for a 17-inch monitor on a screen that’s one-tenth that size,” said Syrgiannis. “But most companies still don’t have mobile-optimized websites. We’re making it easy for Saskatchewan advertisers to get ahead of the curve.”

Mobile Business Pages will be linked from DirectWest’s online search portal mysask411.com, and will also appear prominently in searches on Google and other search engines. VendAsta CEO Brendan King explained that the pages were designed to be easy for search engines to discover and index. “There are simple things you can do to improve a website’s Google ranking. Unfortunately, small business owners often don’t have the technical know-how to do make sure those things get done. So we’re handling that stuff for them.”

Syrgiannis said that ease-of-use was the main priority in developing Mobile Business Pages. “We’ve found the ideal spot between making the sites customizable and making them simple to set up. Advertisers will choose from a few basic style and colour options and we’ll do the rest. Simple. Easy.”

About DirectWest

DirectWest, a wholly-owned subsidiary of SaskTel, is the exclusive provider of the print, online and mobile SaskTel Phonebooks. For over 50 years, DirectWest has been bringing buyers and sellers together with the most complete, used and preferred phonebooks in Saskatchewan. Fueled by the success of the SaskTel Phonebook in print, the power of the online phonebook at www.mysask411.com and the popularity of Saskatchewan’s leading internet portal, DirectWest has recently launched their very own blackberry app, iPhone app, desktop gadget for Windows and desktop widget for Macs.

About VendAsta

VendAsta Technologies Inc. is a Saskatoon based company that builds white label software platforms for publishers. VendAsta’s offerings include platforms for reputation management and group buying. The company was founded in January of 2008 and employs a team of 30 software professionals.

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For more information, please contact:

Michelle Englot, SaskTel Corporate Communications
Phone: (306) 777-4476
E-mail: michelle.englot@sasktel.sk.ca