Local businesses have diverse needs that can shift at the drop of a hat, and if you want to be the one they trust, you need to shift gears as quickly as they do. It is essential to have a diverse offering of digital solutions that fit the needs of all your customers. Most business owners feel that they would perform better if they didn’t have to worry about multiple vendors (Basekit), which is a huge window of opportunity for you.
Be Proactive: Offer the Best Digital Solutions
Better than giving them what they ask for, you can be proactive and recognize what digital solutions local businesses need before they do. While you may be enthused and intuitive, remember that more than 63% of people who request information about your company today won’t purchase for at least three months—and 20% will take over a year to buy (Marketing Donut). So as you recognize their needs, it may take your customers (and potential customers) longer to identify the gaps in their online presence. Nurturing through marketing automation is a good way to keep a regular touch point without grinding your sales process to a halt.
What do you do when a client needs something you don’t offer? Give them a business card for Doris who sells SEM? Slow down–Doris might give your customer SEM but she might also eat your lunch. To reduce customer churn, it is essential you identify those leads before they become a lost sale. Provide valuable selections of digital solutions so your customers don’t have to seek out multiple points of contact at various vendors.
Vendasta’s Wholesale Marketplace brings together your current offerings plus the best digital solutions from the best providers. George Leith and Jed Williams unveil our Marketplace in this quick video.
Of course, we always highly recommend signing up for our regular Wednesday sales webinars. Today’s will be on maintaining your social image through scandal, which is always a fun topic.