Twitter recently updated its Ads API to enable geo-targeted tweets for select partners. That way, followers in Japan, for example, will not be able to see targeted Tweets meant for followers in the US on the company’s timeline.

If enabled for everyone, this change would go a long way in helping large brands eliminate multiple Twitter accounts for each target country and segment their audiences better.

Of all the other social networks, Google+ seems the only one that offers this ability to segment audiences. You can post to specific circles, and you can decide which follower fits into which circle.

This got me thinking about some of the other features important for businesses and the social networks that offer them. I’ve created a comparison chart of all these features across Twitter, Facebook, Google Plus, and LinkedIn.

I hope this will help you make the most of social media for your small business clients.

Comparison of Business Features on Twitter, Facebook, Google+ and LinkedIn

(Check marks below have been hyperlinked where possible to take you to the corresponding feature page.)






Separate Business Page

Ads Other than Promoted Content

Promoted Accounts

Promoted Posts

Custom Content Ads

Targeted Posts

Direct Messaging to Non-Followers

Via InMail

Promoted Trends

Built-In Lead Capture

Possibly through apps


Influencer Insights

Searching for Posts/Comments



Custom Apps/Games


Which social network is best?

The key with deciding the best social network for a client is understanding their audience and seeing on which social networks you can find it.

Once you’ve made the decision, this chart will help you get an overview of all the features on those social networks so you can make the most of them.

(Image courtesy of Jason A. Howie)