Location pages are great tools for helping your business get top placements in local searches. However, if you aren’t utilizing their best features, you could be missing out on potential business.
What is a Location Page?
A location page is a website built using specific markup that allows crawlers to extract the relevant business information, and therefore is easily indexed. The purpose of a location page is to let search engines, such as Google, know where the physical location for a business is, as well as important information such as hours of operation.
How can I ensure my location page has all the required information?
There are certain requirements every location page should contain to be easily found by search engines:
- NAP Data (Name, address, phone number)
NAP data should be as consistent as possible. If your website has an address of 123 Main Street, enter that on your location page as well, instead of using 123 Main “St.” The difference between St. and “street:” may seem insignificant, but the result can look different to certain data aggregators.
Hours of Operation
Search engines want to show users when your business is open and closed. Give them this information by providing it on your location page.
Assist users in their hunt to find you. Embed a Google Map so users can navigate their way right to your front door!
Meta descriptions are an important deciding factor for users. Users will read the meta description when they are thinking “Is this the site I am looking for?” Help them out and write a detailed description. Remember to keep this under 150 characters.
Location pages are often accessed by smartphones. Therefore, it is very important that these are mobile friendly.
Use schema.org Markup
Many search engines query sites in a specific manner, looking to acquire consistent data. Schema.org “provides a collection of schemas that webmasters can use to markup HTML pages in ways recognized by major search providers, and that can also be used for structured data interoperability (e.g. in JSON). Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right Web pages.”
Sounds like a lot of work
We thought so too.
This is why we built our Location Page builder. Located within Presence Builder, you can quickly and easily create Location Pages for any local business. Even better, we’ve provided simple fields, so you just need to fill in the blanks. We also made it easy for you to link to the businesses social sites and add photos to increase engagement!
Best of all, it’s automatically coded using schema.org’s markup, so its easily found by the major search engine sites.