Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed

Posted on by

Traditional media companies need to–immediately–adapt a digital strategy (that includes marketing automation) to grow market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a cost effective and efficient conversion.

This presentation discusses how marketing automation can help you identify quality leads, identify and nurture leads that you may have overlooked and boost your sales team efforts with better information about their prospects.

Webinar by Abid Chaudhry of BIA/Kelsey and our own George Leith, presented by Digital Marketing Depot.



Watch the presentation and check out the slides for all the answers. 

Nykea Marie Behiel

Nykea is the Director of Content at Vendasta, where she heads up our content marketing team and inbound marketing initiatives.