11 Hilarious Yelp Reviews

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Imagine if someone from the post-apocalyptic future found a computer in a vault, turned it on and landed on Yelp, or any other review site for that matter. My hunch is, that person would then understand why he or she is living in a world covered in ashes. Over the next seven minutes, you’re about to… Read More

The Ultimate Guide to Online Reviews

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Businesses have always had to manage their reputation, all that has changed is the medium, the speed at which information is transmitted and the number of people that are reached by that information. A business’s reputation used to be what they said about themselves in their advertising and the limited reach customers had via word of… Read More

The #1 Thing Missing From Email Marketing: Effective Call To Action

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Modern marketing relies heavily on marketing automation and email marketing to target and prospect thousands of people. Marketing tactics and strategy over the years have evolved significantly. Back in the day, marketers relied on traditional advertising, like newspaper ads, billboards and commercials. Although some of these traditional strategies still work, they are more costly and… Read More

LinkedIn Advertising: 4 Ways to Get Professional Leads

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On Facebook, you send a friend request to someone you already know or someone you want to become closer with. On Instagram, you can visually follow someone to see their artistic output and what they are doing. When you want to get to know an individual through their education and professional experiences, that is where… Read More

Mastering Sales: Sales Goals are Like Golf

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After watching the Masters golf tournament this past weekend, I learnt how quickly everything can fall apart. It is reminiscent of the life of a salesperson with difficult to obtain sales goals. All sales representatives have an annual budget that we need to meet, and one that we want to meet. Each round of golf… Read More

How Customer Relationship Management (CRM) Software Can Help

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Customer relationship management, or CRM, is the most effective way to create and nourish relationships with customers. Managing relationships with potentially thousands and thousands of customers is not easy for any company, but like most things in today’s society, there is technology to make the CRM process relatively simple. Today businesses use sales CRM software… Read More

11 Email Subject Line Tactics to Boost Open Rates

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The subject line is the first thing a recipient looks at when they check their email. In fact, 35% of recipients open email based on the subject line alone (Convince & Convert). Of all the factors that affect your open rates, this is where you should be spending the majority of your time and energy…. Read More

5 Bulletproof Value Propositions for Online Reputation Management Sales

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The following is a guest post from Curtis Boyd, CEO/Founder of Future Solutions Media. Selling online reputation management (ORM) services today is easier than ever. More and more businesses are realizing the importance of looking good online, and they are feeling the sting from competitors with better reviews. Here are five value propositions you can use… Read More

Creating a Social Media Calendar

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With the vast number of social media platforms available to businesses these days, it can be more than a little difficult to keep information and posts straight, let alone remembering to post to all the various profiles! Enter the social content calendar. There are so many benefits to planning your posts in advance that spraying… Read More