Digital Advertising
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Best Digital Advertising Software & Services
What is PPC software?
Pay-per-click (PPC) software is a tool that is used to track digital ad campaign efficiency and scale advertising efforts. This software can help users set up and manage digital paid ads and provide a dashboard to track impressions and conversions directly related to ad engagement. Because of this, PPC can become an integral part of proving ROI and retaining clients’ ad spending. Adopting PPC software as a reseller will add a new revenue stream to your business as you create, manage, and monitor online advertising for your local business clients.
Pay-per-click (PPC) search ads: the fundamental guide →
PPC solutions reselling
An option in the realm of PPC software is to become a reseller. Working with a PPC software provider that also offers services can increase your revenue and help scale your business.
Select an automated solution from Vendasta’s Marketplace or have Vendasta’s Marketing Services do the heavy lifting. Your clients will get found online—and the credit’s all yours.
Bundling PPC solutions with SEO management
Search engine optimization (SEO) and PPC management have overlap that will have an effect on one another. If you offer PPC solutions without providing any SEO services you’ll run the risk of an ad campaign based around a keyword your client is already ranking for, which can reduce the number of clicks because organic results divert that traffic.
By bundling PPC and SEO management solutions you can increase your number of products sold and streamline the process of both. This creates a smooth experience for both your business and your clients.
Common features of PPC software
- Ad agency management software
Make sure when choosing software that campaign management from creation to execution is entirely supported. - Reporting features
Tracking, transparency, and real-time updates are all need-to-have options in your PPC reporting. - Budget management
Set budgets for your client’s PPC campaigns and make sure they don’t go over with this common management feature. - Keyword research tools
Find out how often certain words are being searched online and tailor your campaigns to include the appropriate keywords. - Bidding
Find tools that allow for bidding optimization in PPC campaigns. This feature can be used to define, monitor, and update the bidding amounts for specified keywords.
Benefits of PPC software
The benefits of PPC software include scaling, increased revenue, saving time with PPC outsourcing, and more.
Cost Effective
PPC operates on a “pay-per-click” model, meaning you’re only charged when your ad is clicked. This allows businesses to set up and manage online advertisements easily, integrating PPC solutions to scale their offerings.
Closely Monitor Spending
With no minimum expenditure and the ability to set maximum spend limits per period or per ad, advertisers maintain full control over their budgets.
Increased Revenue
Vendasta’s Marketplace products enable businesses to assist clients in running and managing digital ads, providing white-labeled reporting, and driving traffic to client websites without significant time or budget commitments.
Targeting
Google Ads offers robust targeting capabilities, allowing users to narrow ad visibility based on demographics, display/text formatting, and keyword search terms, enhancing ad effectiveness and increasing website traffic.
Tracking and Transparency
PPC software integrates with search engines and websites to track every action taken by a viewer after clicking on an ad. Results are instant, and some PPC solutions can be shared with clients in real-time.
What is the most used PPC platform?
The most used PPC platform available is Google Ads. Google is still the number one search engine available with over 8.5 billion searches being conducted per day (Oberlo).
Google Ads can be posted in nine different forms, but the three most common type of PPC ads includes:
- Display ads
Display ads typically show up as an image or video with a call-to-action along the edge of a website. - Dynamic search ads
Dynamic search ads target relevant searches depending on what the user types in their search. If it’s relevant to your clients landing page it can show up in that users search. - Social media ads
These are restricted to social sites and their parameters
Google Ads is the best place to get started when offering digital advertising software and solutions to clients.
How do digital ads help local businesses?
The affordability of digital advertising means that local businesses can compete with larger chains and franchises. Not every business can afford prime-time TV advertising, but for a fraction of the cost, you can have your business appear at the top of Google search results or build a strong social media following.
Businesses also have the power to use precise targeting to reach their ideal audience. Ads can be directed to certain demographics, consumers searching for a specific solution, your competitors’ customers, and more! Digital ads target these consumers where it matters most—in the places where they can actually engage with the business.
In addition to the cost and targeting benefits, online advertising allows you to monitor campaign performance in real time. It’s easy to see how many people your clients have reached with their ads, and how many have chosen to engage with them. With ad performance right in front of you, you can instantly determine what is and isn’t working and make improvements until you’re happy with the results.
How can I help my local business clients with digital advertising?
Sell digital advertising solutions and PPC management tools in order to help your local business clients set up and manage their digital advertising.
Vendasta’s Marketplace offers a variety of resellable advertising products to help you create, manage, and monitor digital advertising campaigns for all of your clients.
You get to decide how much of the work you want to do. Run your own ads and use Advertising Intelligence for reporting, ‘set it and forget it’ with automated Google Ads, or leave it in the hands of Vendasta’s in-house digital advertising specialists. You can even choose to grey or white label your advertising efforts, making you the digital advertising hero your clients need.
Resellable digital advertising software and services for my local business clients?
If you’re not a digital ads expert but understand the value of PPC management software, consider becoming a reseller. As a reseller of digital advertising software, you can lean on the provider while making revenue from this new offering your clients will want. If you don’t offer digital advertising solutions, your clients will turn to another digital provider to help them with this service. Look into white-label PPC management tools to help you start reselling.
What is white-label PPC?
White-label PPC is a management service for digital advertising. B2B companies are able to purchase, rebrand, and resell digital advertising solutions without having to hire an in-house expert. These solutions include services like white-label campaigns and reporting that adds in-demand products and services to your current offering.
If an agency were to purchase white-label PPC solutions from a service provider, they would be able to sell PPC campaigns to their clients that are then set up and managed by the said service provider but all the work is done under that agency’s brand. These managed digital advertising services are outsourced, allowing you to scale your business while providing necessary services to your clients.
White-label PPC: the ultimate guide to ROI for your clients →
The Vendasta option
You can also utilize Vendasta’s in-house Digital Advertising Services for your white-label PPC needs to fulfill PPC and digital ad campaigns. Our team features talented advertising professionals and has a proven track record of getting our partners’ clients found and selling online.
Let our advertising services team run your clients’ automated ads and campaigns on Google, Facebook, and YouTube, among other platforms. We also offer additional services like landing page creation and call tracking. You’ll love the results.
- Let the software do it for you with automation
You don’t have to do all the work in the modern world of digital advertising: AI-powered solutions like Automated Advertising let you run powerful campaigns with your software doing the bulk of the work.Connected to Google Search, GDN, YouTube, Bing, LinkedIn, Yahoo, and thousands of other sources, Automated Advertising is a great way to let technology grow your digital advertising offering. Find out how it works. - Track clients’ campaigns from a single location
Bring all of your clients’ PPC and digital advertising campaigns together in one place for easy tracking and comparison. From impressions, clicks, CTR, and other key metrics, you can make sure your clients’ campaigns are operating at their full potential and constantly proving ROI with PPC reporting software.
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